The Retail Practice builds retail teams and systems for brands who need more than a CV in an inbox: recruitment, CRM, visual merchandising and store opening support, led by 20+ years of hands-on multi-site leadership.
Most recruitment relationships end at the handshake. The Retail Practice was built on the belief that hiring, systems and store standards can't be separated — a great Store Manager placed into a broken CRM, or a strong hire dropped into a badly briefed lease, is a placement that fails within a year.
Every engagement is led by someone who has actually carried the P&L: 21 luxury locations run concurrently across four countries, 15 store openings delivered start to finish, and leadership teams built from the ground up in fast-paced, service-led environments from Primark to APM Monaco.
That's the difference — advice grounded in what actually happens on the floor, not just in the org chart.
Engage one level or all four. Every service is delivered hands-on, by people who've done the job themselves.
From CV and phone screening through to executing the training plan — I've done these roles myself, so I know what the business actually needs from them. The result: you're never one resignation away from a leadership gap.
From clienteling and appointment-based selling to brand presentation and in-store service standards — I design customer journeys that build loyalty, then train your teams to deliver them every day. I can also build a bespoke training platform for consistent onboarding and execution across the business.
Premium presentation audits and brand experience standards across single or multi-site estates, built to hold up on a busy Saturday, not just launch day.
Location sourcing, SWOT analysis on prospective sites, lease negotiation support, and hands-on launch execution — from empty unit to opening day. I've opened 15 stores myself, so I know exactly what needs to happen before the doors do.
We start on site — reviewing the numbers, the team, the systems and the space, not just a job spec on a page.
We hire the right people and put the CRM, merchandising standards or launch plan in place around them.
We stay through onboarding, launch week and the first trading cycle — the point where most engagements stop.
Selected results from 20+ years leading customer-facing retail operations.